Controlling the Brand Message: A Legal Roadmap for Licensors and Licensees

Wed. June 5| 4:30 PM - 5:30 PM | Licensing University Theater (Booth B79)

At the heart of any licensing agreement is the brand, and there must be a strong understanding by both brand owner and licensee about how it can be used – not just on a product, but in messaging across websites, print, television and social media. You’ll learn about establishing criteria for brand management and media and how to monitor a licensor’s critical IP in the hands of licensees.

Type: Licensing U

Track: Beginner, Intermediate, Legal, Licensee, Licensor, Marketing, Retailer


Speakers

Deese, Pamela

Deese, Pamela

Partner

Arent Fox

Role: Co-presenter

Rothman, Maeve

Rothman, Maeve

Staff Attorney

BIC Corporation

Role: Co-presenter