Controlling the Brand Message: A Legal Roadmap for Licensors and Licensees

At the heart of any licensing agreement is the brand, and there must be a strong understanding by both brand owner and licensee about how it can be used – not just on a product, but in messaging across websites, print, television and social media. You’ll learn about establishing criteria for brand management and media and how to monitor a licensor’s critical IP in the hands of licensees.