2019 Keynote

Wed. June 5| 9:15 AM - 10:15 AM | Licensing University Theater (Booth B79)

Rachel Shechtman, Macy’s Brand Experience Officer and founder of STORY, will take the stage for the Licensing Expo keynote address on Wednesday, June 5 at 9:15 a.m. – 10:15 a.m., which is part of Licensing University, produced by LIMA.

The keynote presentation, “Agility at Scale: Rachel Shechtman Shares Insights from the Launch of STORY at Macy’s,” will explain how the STORY retail model has come to life at Macy’s and explore innovations that address evolving consumer expectations while driving foot traffic.

Type: Licensing U

Track: Advanced, Beginner, Intermediate, Licensee, Licensor, Marketing, Retail, Retailer, Strategy


Shechtman, Rachel

Shechtman, Rachel

Brand Experience Officer, Macy's and Founder, STORY