Negotiating Strategies for Licensees and Licensors

Tue. June 4| 4:00 PM - 5:00 PM | Licensing University Theater (Booth B79)

Whether you’re a brand owner who’s creating a new licensing program or looking to build on an existing one, or a licensee looking for useful tools and other negotiating tips to create favorable licensing terms and avoid costly mistakes, this session will give you lots of ideas and strategies. We all know there’s room for negotiation on every deal. Find out what's really important, and learn a few tricks to negotiate favorable business terms. There are creative solutions to every obstacle. Let me show you how to get the deal done - and not get hurt.

Type: Licensing U

Track: Beginner, Intermediate, Legal, Licensee, Licensor, Retailer, Strategy


Speakers

Friedman, Alita

Friedman, Alita

CEO

Alita's Brand Bar

Role: Speaker

Heller, Steven

Heller, Steven

President

The Brand Liaison

Role: Speaker