A Case Study in Esports Licensing: Activision Blizzard’s Key Learnings from Overwatch League

Tue. June 4| 11:00 AM - 12:00 PM | Global Licensing Group Theater (A105)

Activision Blizzard continues to affirm its leadership role in the development of professional esports following the Inaugural Season of Overwatch League™, the first city-based, global, professional esports league. Over the last year, Activision Blizzard has raised the bar with licensed merchandise, building a strong portfolio of consumer products with industry-leading brands and partners. Join us as Activision Blizzard’s Head of Esports Licensing, Daniel Siegel, presents our vision of reaching the next generation of players and fans around the world via competitive entertainment.

Type: Licensing Week

Track: Advanced, Intermediate, Sponsored

Session Sponsor


Siegel, Daniel

Siegel, Daniel

Head of Esports Licensing

Activision Blizzard

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Activision Blizzard